Real estate Google Ads are hyper-local and intent-sensitive: the same buyer searching "homes for sale in Austin" and "Austin real estate agent" needs completely different campaigns, landing pages, and bid strategies. QuantForge HQ deploys geo-targeted, intent-segmented campaigns for brokerages and developers — driving buyer and seller inquiries with agents that optimize against closed transactions, not raw lead count.
A brokerage serving North Austin wastes a significant share of budget on buyers looking in South Austin or nearby cities. Without neighborhood-level geo-targeting and location bid modifiers, spend bleeds outside your service area.
Buyers search for properties; sellers search for agents and valuations. The same campaign structure can't serve both. Mixing them produces average performance for both rather than optimized performance for either.
Real estate portals dominate organic results and bid aggressively on generic property searches. Direct campaign CPCs run $8–$25 for general property searches. We identify geo-specific and intent-specific terms where direct campaigns outperform portal referral cost.
Buyer leads close 90–180 days after first contact. Standard 30-day attribution shows campaigns "failing" while leads from those campaigns are in negotiation. We build attribution models that reflect the real transaction timeline.
Campaigns structured by micro-market: neighborhood, zip code, school district, and development name. Location bid modifiers concentrate spend in your highest-converting service areas.
Separate campaigns for buyer intent (homes for sale, listings, new construction) and seller intent (home valuation, sell my home, real estate agent fees). Different landing pages, offers, and bid strategies for each.
Dedicated campaigns for development launches: building type, price point, and location keywords with pre-sale registration landing pages. Agents optimize against VIP list signups and buyer interest registrations.
Agents identify specific address, community, and agent-name searches where direct campaigns outperform portal referral cost. Budget concentrated on terms where you can win without competing on generic inventory searches.
Conversion windows extended to 180 days. CRM offline conversion imports track which campaigns drove contacts that eventually closed. Agent performance measured against closed transactions, not just form submissions.
Real estate has strong seasonal buying patterns. Agents adjust budgets and bids for spring listing season, fall slowdowns, and local market-specific cycles based on historical conversion data.
| Dimension | QuantForge HQ | Generic PPC Agency |
|---|---|---|
| Geo Precision | Neighborhood and zip-level targeting; location bid modifiers | City-level geo; budget bleeds to non-service areas |
| Campaign Segmentation | Buyer and seller campaigns completely separated | Mixed intent campaigns; diluted performance for both |
| Portal Strategy | Direct campaigns on terms where you beat portal referral cost | Competing head-on with Zillow on generic searches |
| Attribution | 180-day window; CRM offline transaction imports | 30-day last click; closed deals attributed to direct traffic |
| Development Campaigns | Dedicated pre-sale and VIP registration campaigns | No development-specific structure; generic property ads |
| Optimization Target | Optimizes against qualified appointments and closed transactions | Optimizes against lead form submissions |
Geo-analyze your service territory. Identify high-conversion zip codes, neighborhoods, and school districts for location bid modifier configuration.
Separate buyer and seller campaigns built. Development-specific campaigns added for active projects. Keyword lists built from local search term data.
CRM offline conversion imports configured. 180-day attribution windows set. Closed transaction data feeds campaign optimization signals.
Bid agents run against lead quality and appointment targets. Geo performance reviewed weekly; underperforming locations deprioritized.
Monthly report tracks which campaigns drove contacts that converted to closed transactions. CAC calculated against average commission, not just lead cost.
Share your brief. We'll map the Google Ads infrastructure your operation needs.