Impressions, CTR, and CPL tell you what your campaigns cost. They don't tell you if marketing is generating profit. QuantForge HQ reports on marketing-influenced pipeline, CAC by channel, and LTV by cohort — weekly, not monthly. If your current agency shows you vanity metrics, you're managing the wrong numbers.
Which campaigns drove contacts that entered your sales pipeline — segmented by campaign, channel, and audience. Updated weekly.
True customer acquisition cost calculated per channel: total channel spend divided by net new customers from that channel. Not blended CAC across all channels.
Which channels drive customers who stay longer and spend more. A channel with high CAC but high LTV is profitable. One with low CAC and low LTV is a burn.
How fast are marketing-generated leads moving through the sales funnel? Velocity by campaign identifies which marketing programs produce sales-ready leads vs. leads that stall.
Which blog posts, email sequences, and social content drove contacts that converted to customers. Attribution across non-paid channels, not just paid.
How much revenue retention campaigns saved vs. churn baseline. Win-back campaigns, upsell sequences — tracked as revenue contribution, not just engagement.
| Dimension | QuantForge HQ | Typical Agency |
|---|---|---|
| Reporting Cadence | Daily dashboards; weekly summaries; monthly strategy | Monthly PDF delivered 2 weeks late |
| Primary Metric | Marketing-influenced pipeline and closed revenue | Impressions, clicks, CPL, and conversion volume |
| Attribution Model | Multi-touch across all channels, daily calculation | Last-click, platform-native, not cross-channel |
| LTV Reporting | LTV by acquisition source and campaign | Not tracked; CAC reported without LTV context |
| Content Attribution | Blog, email, social traffic mapped to revenue | Organic and email unattributed or manually reconciled |
| Anomaly Detection | Agents flag performance drops within 2 hours | Discovered in next monthly review |
Review current tracking setup: UTM architecture, CRM integration, conversion events, and attribution window configuration.
Server-side conversion events, CRM offline import, and cross-channel attribution model built before campaigns run.
First revenue attribution report establishes baseline. You know what you're working from, not just where you're going.
Weekly attribution report: pipeline by campaign, CAC by channel, LTV by source. Delivered Monday before standup.
Monthly strategy sessions review attribution data and reallocate budget toward channels driving highest-LTV customers.
Share your brief. We'll show you what revenue attribution looks like on your actual campaigns.