Education & EdTech

Full-service marketing for Education & EdTech, end-to-end.

QuantForge HQ operates marketing and digital infrastructure for universities, online learning platforms, professional bootcamps, and EdTech businesses on behalf of enterprise and mid-market clients. We handle enrolment campaigns, content operations, SEO, paid media, email, and lead generation — built for academic buying cycles, multi-stakeholder institutional decisions, and the student data privacy standards that restrict what generic agencies can even touch.

// What we run for education clients

Nine operations, one accountable team.

Every digital marketing function an education or EdTech business needs to generate enrolments and institutional contracts — operated without the FERPA violations, off-calendar campaign timing, and platform-specific compliance failures that damage institutional credibility.

01

Enrolment Campaign Management

Google and Meta campaigns built around academic calendar cycles, prospective student intent signals, and programme-specific outcomes. Campaign architecture that targets the decision-making window — not generic awareness campaigns that run when no one is evaluating.

02

Google Ads Management

Search and Performance Max campaigns for programme-specific queries managed via the Google Ads API. Keyword strategy built around what prospective students actually search — career outcomes, programme comparisons, and accreditation terms — not institutional jargon.

03

Meta Ads & Social Campaigns

Facebook and Instagram campaigns for student acquisition and institutional brand building. Platform-appropriate creative for different prospect age segments and programme types. Lead generation campaigns with compliant consent capture built into every form.

04

SEO & Content Authority

Programme page optimisation, faculty thought leadership content, and accreditation-relevant content architecture built for competitive academic keywords. Continuous operation targeting the organic search queries that prospective students and institutional buyers use during evaluation.

05

Content Operations

Programme descriptions, outcomes-focused articles, faculty perspective pieces, and student journey content produced continuously. Written for search performance and conversion — with outcome data and accreditation signals integrated to meet the evidence standards institutional buyers require.

06

Email & Enrolment Nurture

Prospective student nurture sequences, application follow-up programs, open day campaigns, and re-engagement for incomplete applications. FERPA-aware infrastructure throughout — student data handled under appropriate privacy frameworks from first contact.

07

LinkedIn Ads for B2B EdTech

Institutional and corporate training sales via LinkedIn Marketing API. Campaigns targeting L&D Directors, CHROs, and departmental budget holders for B2B EdTech engagements. Pipeline-stage reporting aligned to institutional contract cycles, not enrolment metrics.

08

Website Development

Programme landing pages, application funnel architecture, and institutional website development built for enrolment conversion. Accessibility-compliant (WCAG 2.1/ADA), mobile-first, and structured for the specific information hierarchy prospective students and institutional buyers evaluate.

09

AI Integration

Prospective student inquiry handling, application status automation, personalised programme recommendation tools, and institutional sales intelligence built into your existing CRM and LMS stack. AI that handles volume without losing the personalisation that drives enrolment decisions.

// How we operate in education

Built for how education actually works.

Education marketing operates on academic calendars, institutional approval cycles, and student data privacy standards that make standard agency timelines and data practices actively harmful to the client. Every system we operate accounts for how education decisions are actually made.

Specific operational differences

  • Academic calendar alignment — campaign budgets, content publication, and email sends are structured around enrolment windows, open day dates, and application deadlines — not arbitrary monthly media plans that fire outside decision-making periods.
  • FERPA-aware data handling — student information is handled under FERPA-compliant frameworks from first contact. No student data is used in retargeting audiences or marketing programs without appropriate consent and compliance review.
  • Outcomes-first content strategy — prospective students and institutional buyers evaluate based on graduate outcomes, accreditation status, and placement rates. Every content piece is built around evidenced outcomes — not institutional claims that no one can verify.
  • Multi-stakeholder B2B programs — EdTech institutional sales involve IT directors, faculty committees, department heads, and budget officers. We run separate content tracks and campaign sequences for each stakeholder in the buying committee.
  • Platform diversity for student audiences — prospective student audiences under 25 require platform coverage beyond Google and Facebook. Campaign architecture covers the platforms where students actually discover programmes, with institutional policy compliance built in.
  • Accreditation and compliance signal integration — accreditation bodies, ranking positions, and regulatory approvals are the primary trust signals in education. Every content asset and campaign we produce integrates these signals in a compliant, accurate manner.
  • COPPA compliance for K-12 EdTech — EdTech products serving students under 13 are subject to COPPA and applicable state student privacy laws. All data collection, targeting, and content practices are configured to comply before any product or platform is marketed to K-12 institutions.
  • Budget cycle awareness for institutional sales — institutional EdTech buying is governed by fiscal year budget cycles and procurement processes that have fixed timelines. Campaign and content programs are calibrated to influence budget holders in the window before procurement opens.
// Engagement flow

From first conversation to the work running.

The same five-step operating model we use for every engagement.

01

Scoping Call

30 minutes. Programme portfolio, enrolment targets, current lead volume, institutional vs direct-to-student split, and academic calendar.

02

Scope & Proposal

Written proposal in 5 business days. Fixed management fee, scoped deliverables, no surprises.

03

Account Access

Ad account, CRM, and LMS access established. FERPA-aware onboarding and consent framework review completed before any lead capture or email program launches.

04

Execute

50 specialists across 15 departments run the engagement under senior oversight.

05

Operate

Weekly reports, monthly strategic review, continuous optimisation and performance monitoring.

// Compliance & data handling

How we handle education data and access.

Education marketing touches student data, institutional reputation, and accreditation-sensitive claims simultaneously. Our compliance protocols are built into every campaign, content piece, and data system before anything goes live.

FERPA & Student Data Privacy

The Family Educational Rights and Privacy Act restricts how student information can be used in marketing programs. We do not use individually identifiable student records in retargeting audiences, email campaigns, or marketing analytics without appropriate consent and compliance review. All student-facing data collection is built with FERPA-compliant consent frameworks from first contact.

For K-12 EdTech, COPPA requirements apply to data collection from students under 13. All data practices, advertising targeting, and content collection for K-12 audiences are designed to comply with COPPA and applicable state student privacy laws before any program launches.

Educational Advertising Standards & Outcomes Claims

Educational advertising involving programme outcomes, employment rates, salary data, and completion rates is subject to FTC and accreditation body guidelines on substantiation and accuracy. We do not publish outcomes claims, graduate employment statistics, or salary outcome data without verified, current substantiation from the institution.

All programme descriptions, accreditation claims, and ranking references are reviewed for accuracy before publication. We do not use misleading selectivity claims, unverified ranking positions, or comparative statements that cannot be substantiated by current data.

Data Privacy & Lead Handling

Prospective student and institutional lead data is collected with GDPR and CCPA-compliant consent frameworks appropriate to the target markets. Lead data is used only for the explicit enrolment or sales purpose stated at capture and handled in tenant-isolated environments.

All lead data is purged at engagement close per agreed data handling terms. We do not share, sell, or use client prospective student databases beyond the explicit scope of the engagement.

// Start a conversation

Ready to run Education marketing properly?

Tell us your programme portfolio, current enrolment targets, and lead volume. Leadership reads every inquiry within 48 hours.

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